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Pompous names, bizarre ads, hundreds of new scents a year?the multibillion-dollar business of fragrance has long resisted understanding. At last the first critical?and critically acclaimed?guide to perfume illuminates the mysteries of this secretive industry. Lifelong perfume fanatics Luca Turin (best known as the subject of Chandler Burr?s The Emperor of Scent) and Tania Sanchez exalt, wisecrack, and scold through their reviews with passion, eloquence, and erudition, making this book a must-have for anyone looking for a brilliant fragrance?or just a brilliant read.

• Sales Rank: #840008 in Books
• Published on: 2009
• Original language: English
• Number of items: 1
• Dimensions: 7.48" h x 1.38" w x 5.51" l, 1.10 pounds
• Binding: Paperback
• 624 pages

Amazon.com Review
The first book of its kind: a definitive guide to the world of perfume

Luca Turin and Tania Sanchez are experts in the world of scent. Turin, a renowned scientist, and Sanchez, a longtime perfume critic, have spent years sniffing the world's most elegant and beautiful--as well as some truly terrible--perfumes. In Perfumes: The Guide, they combine their talents and experience to review more than twelve hundred fragrances, separating the divine from the good from the monumentally awful. Through witty, irreverent, and illuminating prose, the reviews in Perfumes not only provide consumers with an essential guide to shopping for fragrance, but also make for a unique reading experience.

Perfumes features introductions to women's and men's fragrances and an informative "frequently asked questions" section including:
• What is the difference between eau de toilette and perfume?
• How long can I keep perfume before it goes bad?
• What's better: splash bottles or spray atomizers?
• What are perfumes made of?
• Should I change my fragrance each season?

Perfumes: The Guide is an authoritative, one-of-a-kind book that will do for fragrance what Robert Parker's books have done for wine. Beautifully designed and elegantly illustrated, this book will be the perfect gift for collectors and anyone who's ever had an interest in the fascinating subject of perfume.

Picking a Perfect Perfume

For Perfumes: The Guide, Luca Turin and Tania Sanchez tested nearly 1,500 fragrances--some glorious, some foul. Here they offer some humble advice on finding something worth loving among the stinkers.

1. Smell top to bottom
Perfumes usually unfold in three (often very different) stages: the sparkling first few minutes are the fragrance's top note, followed by its true personality, known as the heart note, and ending with the base note, aka the drydown, hours later. Something you love at the counter you may loathe by the parking lot. We recommend top-to-bottom tests on skin and on paper, since some scents that disappoint on the heat of skin may shine on your shirtsleeve.

2. Write it down
Bring a pen to write names on paper test strips, so you're not in anguish hours later, trying to recall which is the third scent from the left that transports you to Shangri-La. Keep a cheap, possibly extremely trashy paperback on hand, so you can store strips between pages to keep them separate.

3. Rest your nose
Noses tune out, which is why you can smell your friends' homes but not your own. Smell no more than five scents per day on paper strips and try on only the best one or two, to keep your nose reliable.

4. Check the radiance
To get a good sense of how the perfume will smell to other people as you walk past, try spraying a test strip and leaving it in the room while you step out for a bit. Come back fifteen minutes later and breathe in: that's the radiance.

From Publishers Weekly
Starred Review. Less a guide in the sense of helping people choose the perfect fragrance than a wide-ranging, critical review of some 1,200 perfumes, both famous and obscure, this comprehensive book is unfailingly entertaining. A collaboration between Turin, a well-known olfactory scientist, and Sanchez, a perfume collector and critic, the book brings their exquisite connoisseurship to life in a contagious manner. Their passion for a few scents and their outrage at the others' failings make for entry after entry of hilarious, catty comments interspersed with occasional erudite, eloquent disquisitions. French perfumery Guerlain is subject to both: Jicky is an object lesson in perfumery... a towering masterpiece, while Aqua Allegoria Pivoine Magnifica is like chewing tin foil while staring at a welding arc. Other startlingly evocative metaphors abound, especially those comparing perfumes to people, whether someone real (Amy Winehouse, Paris Hilton) or a general type (socialites, someone ill with bronchitis). This will be a must-have for anyone who already loves perfumes, though many of the reviews will cause violent disagreement, and those who aren't utterly perfume-obsessed will still appreciate the opening essays on olfactory science, the history of perfume, general types of fragrances and how to choose perfumes. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
aWhile the authors embrace point systems and science, they also offer vivid, funny, evocative descriptions of the smells they write abouta]To enjoy "Perfumes," you donat need to know, or even to like, perfumes, such is the brio of Turinas and Sanchezas prosea]This is fun to read a and a rare pleasure, tooa]The joy of Turin and Sanchezas book, however, is their ability to write about smell in a way that manages to combine the science of the subject with the vocabulary of scent in witty, vivid descriptions of what these smells are like. Their work is, quite simply, ravishingly entertaining, and it passes the high test that their praise is even more compelling than their criticisma]Its blend of technical knowledge and evocative writing is exemplary in the strict sense: people who write about smell and taste in any context should use it as an example.a
-"The New Yorker"
aThis comprehensive book is unfailingly entertaininga]Their passion for a few scents and their outrage at the othersa failings make for entry after entry of hilarious, catty comments interspersed with occasional erudite, eloquent disquisitionsa]This will be a must-have for anyone who already loves perfumesa]and those who arenat utterly perfume-obsessed will still appreciate the opening essays on olfactory science, the history of perfume, general types of fragrances and how to choose perfumes.a
-"Publishers Weekly," starred review
aAfter spending the better part of a weekend reading a galley a often aloud to anyone willing to listen a I'm convinced Turin and Sanchez offer some of the most stylish, erudite and hilarious criticism in any subject field.a
-"Dallas Morning News"

"Ravishingly entertaining. . . . Its blend of technical knowledge and evocative writing is exemplary in the strict sense: people who write about smell and taste should use it as an example."
-"The New Yorker"

"As vivid as any criticism I've come across in the last few years, and what's more a revelation: part history, part swoon, part plaint."
-Jim Lewis, "Slate"

Most helpful customer reviews

94 of 96 people found the following review helpful.
Kindle Version Outdated
By rob brown
The only way to get the newer, updated edition of this book is to buy the paperbook edition.

The Kindle edition is actually taken from the older, outdated hardback edition; which is to say it does not contain the numerous updates, new reviews(~450) and new Top 10 lists.

4 of 4 people found the following review helpful.
Indispensable, but Outdated
By Amazon Customer
As of 2016, this delightfully written guide to perfume stands as one of a kind. The authors have done their best to provide a reasonably exhaustive. delightfully opinionated guide to educating yourself about fragrance, as well as selecting and buying it. Most of us don't have the cash or the access to try this many fragrances at our leisure, and even if we do, we need some guidance--some history, some framework, some understanding of what we're smelling and what the big deal is.

These guys really do know how to break scents down. I don't agree with them all the time, but at least now I have a critical framework to hang my onions on. And they are hilarious when they hate something. Still, I hope it goes without saying that choices about scent are personal, and if they trash something you love, so what? Chances are you won't love everything they recommend--although you should try to at least get your hands on a sample to find out what they're talking about.

Two gripes.

One: this book is nearly a decade old. It doesn't need an update; it needs a second volume. A revolution in niche fragrance (perhaps kick started by this book, among other things) and a decade's worth of new releases from mainstream houses seem to call for another volume.

Second: *general* ($-$$$$) price points in would be nice, somewhere in the reviews. It seems that the reviewers often have a particular grudge against a fragrance house as a whole, and I wonder if it may have something to do with price-to-quality ratio. This may be an editorial decision, but I see no shame in calling out a producer who overcharges gullible consumers for luxury goods that promise substance and don't even deliver style.

Even so, if we need critics for anything, we need them to help us broaden our horizons, and to help us discern quality and value along the way. Bravo, Mr, Turin and Ms, Sanchez. Please write another book, and tell us what you've found in the last 9 years.

0 of 0 people found the following review helpful.
Outstanding, groundbreaking, thorough, passionate and funny. A Defense of Perfumes The Guide
By Xiane
This is a comment I made to another review that I decided to post as a review as well.

This is a brilliant, original, funny, thought provoking and informative book. At the time it was written there was nothing like it, and nothing surpasses it.

I have learned far more from this book about scent, combinations of scent and the appreciation of them than I have from anything else I've encountered. It delighted me, and also instructed me on new and helpful ways to approach sensory evaluation in my work (wine). I absorbed more about approaching and categorizing sensory evaluation and bringing life, interest, precision and structure to it than I have from any number of oenology texts and professional articles. Not that most of those books or articles were bad, but that this book is that good.

Yes, this is high level criticism from people who rank somewhere beyond "enthusiast" in their interest in the subject. What fascinates them, like what fascinates or delights most devotees of anything, goes well beyond what the majority of people would wish or need to know about the subject. Their encyclopedic knowledge, incisive writing and vast passion for the subject mean much more to me, however, than a paragraph of disclaimers about heat index, humidity, skin pH, age, the fact that you woke up grumpy and some sort of contrived "grading rubric" would.

Also, I find them hilarious. Their positive reviews are rhapsodic, their negative ones, blistering - passion combined with piercing discernment.

Honestly, I don't care what the mainstream world thinks of most perfumes. Give me the obsessive interests, strong opinions and vaulting enthusiasms of Luca Turin and Tania Sanchez over what some other reviewers seem to want - the po-faced seriousness and studied middle-of-the-road dullness and strained objectivity of a Consumer Reports article about perfume. If you're looking for The Consumer Reports Guide to Perfume and Fragrance, and little gray bubbles in columns, this isn't it.

But how can a regular person benefit from such a work? Let's take an example nearly every American over a certain age knows. Siskel and Ebert. I think they were so successful at critiquing film for mainstream audiences because it was easy to get a sense of each critic's approach. You learned that you could trust their opinions, sometimes in a negative way. But they weren't just mainstream, they saw everything. They were film obsessives. That obsession sometimes helped some obscure movies find a wider audience, and encouraged millions of people to try some things they might have avoided otherwise, or to go watch an older masterpiece at home. This is the case for me with this book. It's pretty easy to spot where you and the reviewers will agree or disagree after a trip to the perfume counter, and then the book is more valuable still.

Some critiques seem to suggest this book is for elitists, or the pretentious. I couldn't disagree more. Turin and Sanchez clearly believe perfume is a form of high art accessible to almost anybody. So if you're looking for something agreeable, solid, mainstream, and affordable they identify such products quite well. They heap praise on Old Spice, Stetson and Tommy Girl for example- that's pretty much the opposite of pretension to me. They mainly insist that whatever you wear, at any price point, be good. And they suggest, time and again, that price and enjoyability are rarely linked, except in the necessary expense of certain natural components. And they tell you who spends the money for "the good stuff" and who doesn't.

Pretty much every technical criticism leveled against the book concerning both the subjective qualities and chemical difficulties of perfume analysis is acknowledged by the authors, by the way. In the end, you simply can't account for everything, for everyone, but with such a vast storehouse of reviews, with consistent voices, you can find a solid shared grounds for analysis quite easily in my opinion. Which is sort of the point of expert analysis and critique, really.

There is also a line of criticism here that runs along the lines of "But I can just read stuff on the internet about this, it's the same. It's just like, someone's opinion, man." So, art criticism has an element of subjectivity to it. Who knew?

That criticism entirely misses the point. The point is finding true experts who voices you trust. Sure, that trusted advice certainly could come from an online community. When I need a medical diagnosis, or financial advice, I trust the random collection of experts I find on the internet. Opinions are just opinions. Why would you ask a doctor what her opinion is when you can just ask the internet? Why read a PhD who theorized an entirely new, and quite possibly correct, mechanism for scent when it's just, like, his opinion man?

The main trouble to me is that dozens of new perfumes are introduced every year. The book will fall ever further behind on new releases, and things that are being aggressively marketed until there is a new edition. But that's small potatoes to me. Almost all the greats, and classics they talk about are available to try somewhere, even via an internet sampler. That's where to start anyway, to learn how this stuff works, and how to translate the words into scents.

(Finally the critiques of various other critics are sort of hilarious - "How can he rate this five stars when I absolutely hated it! Worthless!" )

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[H461.Ebook] Free Ebook Guilty, by Karen Robards

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Guilty, by Karen Robards

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One cold November night when Kat Kominski was fifteen years old, she and some friends held up a convenience store. In the heat of the moment, one of the others shot and killed an off-duty cop moonlighting as a security guard. Kat and her pals fled the scene in a panic, and no one was caught. Thirteen years later, Kat - now Kate White - has built a new life for herself. Now a single mom with a nine-year-old son, she works as a prosecutor in the Philadelphia DA's office. But her dark past returns to haunt her when she walks into court one day and has a devastating encounter with a prisoner, Mario Castellanos, one of her companions from that terrible night. Hardcore criminal Mario is facing a possible sentence of twenty years. He lets Kate know that he is counting on her, his old friend turned prosecutor, to make sure he goes free instead. If Kate doesn't do what he wants, he'll claim she was the one who killed the off-duty cop. Kate is in a bind: If the truth about her past gets out, she stands to lose everything, including her son. But she can't do what Mario wants, either. As Mario ups his demands, blackmailing and terrorizing her, she is forced to turn for protection to a sexy homicide detective, Tom Braga, who suspects her of...something. The two clash repeatedly as Tom keeps digging into her past, trying to learn the truth. Then another, far more menacing, threat rears its head, and Kate realizes that her life - and her son's - are in terrible danger. Frantic, she sees that she has nowhere to turn. Except, maybe, to Tom...

• Sales Rank: #86489 in Audible
• Published on: 2009-09-09
• Format: Unabridged
• Original language: English
• Running time: 705 minutes

From Publishers Weekly
In this scintillating romantic thriller from bestseller Robards (Obsession), Kate White, a single mother and Philadelphia ADA, is embarrassed in court when her cellphone goes off during a trial. Just then the defendant pulls out a pistol and starts shooting, killing the judge. The terror-stricken Kate fears for her life and the future of her young son, Ben, should she die in the melee. After being taken hostage, Kate escapes, supposedly by killing her captor. Kate soon discovers that her past as a troubled foster child has caught up to her. Someone tries to break into her home, while someone else follows her, threatening her and Ben. Det. Tom Braga, who investigates the courtroom shooting, is firmly convinced that Kate didn't kill her captor. Kate's vulnerability appeals to Tom's protective nature, drawing the pair together in a heated affair. Robards once again shows her flair for coupling first-rate suspense with multidimensional characters. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Single mother Kate White has had to travel a long, hard road to become a prosecutor in Philadelphia. A foster child, she had trouble with the law, culminating in a brutal incident at a Baltimore convenience store involving her friends. The birth of her son Ben changed her, and she put herself through college and law school, only to, once again, end up at the wrong place at the wrong time with the same wrong friends. During a routine trial, chaos erupts as the defendant attempts to escape, and Kate is taken hostage. After the murder and mayhem, Kate walks away a hero, but Detective Tom Braga senses that there is more to her story. Tom almost lost his brother in the melée, and although he is very attracted to Kate, he is determined to find out what she’s concealing. Guilty is truly a pleasure as the ever-popular and prolific Robards gives her readers an especially exciting, top-notch tale of romantic suspense. --Patty Engelmann

About the Author
Karen Robards is the author of more than thirty novels, most recently the New York Times bestseller Pursuit. She lives in Louisville, Kentucky.

Most helpful customer reviews

35 of 40 people found the following review helpful.
Best one in quite a while
By Elaine C McTyer
Karen Robards latest novel is the best one in quite a while. Her last two novels have been some of her worst, but this one had all of her trademarks in it. I really enjoyed it and am thankful she has finally gotten her act back togather. When you pay for a hardback you expect to get your money's worth.

Kate White is an ADA in Philadelphia, she is a new lawyer. She has fought and worked her way from poverty to where she is now. She has a 9 year old son and as she starts work in the DA's office her life finally looks rosy. Raised in the foster child program, she has been alone until she married at 18 and had Ben. Her husband left her when Ben was born and he was later killed.

Tom Braga is a homicide detective at the PPD, his brother works for the Sheriff's dept. as a deputy. He comes from a large family, he is the oldest. Divorced and alone he has decided to protect the tender parts of himself. But during a shootout in the courtroom he makes a connection to the woman held hostage.

On the first day of her new job she is in court, when everything goes to ****. The defendent somehow gets a gun and the killing begins, at the end she is held hostage by the defendent in a hall way where he has demanded a helicopter for her life. The unexpected happens when a former member of the gang she ran with when she was 15, turns up. He is one of the crimimals held in one of the holding rooms, he also is part of this escape. He quickly kills her tormentor and tells her she better help him out and get him out of jail or he will reveal her presence at a murder of an off duty cop, when they were young.

She is stunned not just to be saved, but by Mario, the thug, who killed the cop. That was the reason she left Baltimore and ran away at 15. Her life is totally messed up again by the same person and for the same reason. She must protect her son and herself, anyway she can.

Tom's brother is the deputy shot and left for dead in the room Mario was in. When he wakes up he tells Tom there were two men in the hall with her. She has admitted to killing her abductor. He and his partner feel something is not right. However, nothing can stop the desire for her that he feels. He knows there is something wrong but can he trust this woman who lies to him with every breath.

Dropping by her house late one afternoon to question her again, he saves her and her son from someone who seems to be confronting them. Once again he knows she is not telling him the truth. But he spends the night on her sofa anyway.

The story is fast-paced and doesn't get draggy, the plot is involved and the romance is hot. Everything you expect from a Karen Robards story. I really enjoyed it and encourage you to get it. Good Reading. I must admitt that I didn't read it immediately, because I wondered if it was any good. Glad I did.

22 of 25 people found the following review helpful.
Great suspense and romance
By Tracy Vest
Kate has spent the last 16 years trying to forget the night that her friends held up a convenience store and killed the clerk. Now a single mom and an ADA in Philadelphia, she is trying her first big case and in a bungled and deadly escape attempt, becomes a hostage in the court room. When her assailant is shot, she is face to face with Mario the friend who pulled the trigger all those years ago, and he insists that she help keep him out of jail, or he'll implicate her. She immediately becomes a media darling for taking out her attacker, but Tom Braga, the detective in charge, knows she's hiding something; and worse, he's falling for her and her son. When a series of break-ins and suspicious characters find their way to Kate's door, Tom appoints himself protector of both.

Robards keeps the suspense and action going from the first page to the last. Just when the reader thinks they know what will happen next, another surprise is tossed in. The chemistry between Kate and Tom is incredible, bringing a sense of authenticity into the story.

17 of 19 people found the following review helpful.
GRIPPING FROM PAGE 1
By Sandy from Kansas
This book will grab you from page 1 and hold your interest thru the last paragraph. The horrible mess that Kate White ADA in Philadelphia finds herself involved in is incomprehensible, however you can actually imagine it from the headlines in any newspaper in the country. She has brought herself up with her "bootstraps" and made a real life for herself and her son Ben. Having that all ruined by "who knows" is unbelievable. However, I'm sure this plot (or various sub-plots of this book) happen on a more regular basis in the U. S. than we want to think.

I found this book very good. It held my attention, and I never put the book down from Page 1 thru the end...and even then I was disappointed there wasn't more.

If you like a good romantic suspense novel, you simply cannot go wrong with this one.

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• Published on: 2011-06-06
• Binding: Unknown Binding

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[C744.Ebook] Get Free Ebook Real-Life BPMN: With introductions to CMMN and DMN, by Jakob Freund, Bernd Rücker

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This is the improved 3rd edition of the very successful book "Real-Life BPMN" with excellent reviews on Amazon.com (don't forget to check reviews of the 1st and 2nd edition). It is about business process management (BPM) and Business Process Model and Notation (BPMN 2.0). Truth be told, there are several BPMN books on the market. Some of them are quite good, so why should you care about this one? This book distills the experience the authors accumulated while running Camunda, a consulting company that specializes in BPM. Camunda helped to define the BPMN specification, and during the past ten years, they have applied BPMN in over 1000 customer engagements. These were big businesses, small companies, and public institutions. Now you can benefit from this practical experience. Topics covered:

• The basics of modeling processes with Business Process Model and Notation (BPMN 2.0)
• Methods to apply BPMN successfully to real-world problems
• A practical approach for automating processes with BPMN 2.0
• The alignment of business and IT as an attainable goal
• Advice on introducing BPMN across your company

This book explains the notation, of course, but it also delves into the kinds of challenges that process designers face every day. It talks about pitfalls to avoid. It gives dos and don'ts. There are guidelines and best practices. In the 3rd edition we added introductions to the related BPM standards

• CMMN 1.1 for case management, handling unstructured processes
• DMN 1.1 for decision management, you might know as business rules management (BRM)

This third edition in English is based on the successful fith German edition, which, according to amazon.de, it is the highest-ranked book on BPMN in German. The number of five-star ratings awarded by readers speaks volumes. Also available in Spanish.

• Sales Rank: #132441 in Books
• Published on: 2016-12-20
• Original language: English
• Dimensions: 9.61" h x .56" w x 6.69" l,
• Binding: Paperback
• 248 pages

About the Author
Bernd Rücker and Jakob Freund have more than 10 years of experience working in the fi eld of BPM as consultants and trainers. They founded Camunda, a company that focuses on BPM from both business and IT perspectives. See camunda.com/about for details.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Highly recommended!
By Zbigniew Misiak
It is one of my favorite books on BPMN (apart from BPMN Method and Style) and I appreciate very much practical approach of authors.
In this book you will find not only listing of the specification elements, but recommendations based on real life use of the standards.

As compared to edition 2 it contains extended and updated content for BPMN 2.0 and new chapters on hot standards from OMG: CMMN and DMN plus tips how to use those standards together. You will also find information about automating the processes.

I have bought edition 1, 2 and now the latest one and must say it is getting better and better. Only thing I would like to see improved is quality of some images in Kindle version: 2 graphics (Figure 1.3 and 1.7) do not show in my version and one (figure 7.9) had mix of German and English texts. This is however minor problem as none of this is crucial to understanding concepts from this book (missing graphics seem to be web page screenshots).

If you want to learn BPMN from people who are using it daily and are involved in development of the standards this is a book for you!

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• Sales Rank: #2507423 in Books
• Published on: 1982-02-02
• Format: Facsimile
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.38" w x 6.25" l,
• Binding: Hardcover
• 656 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By j_kev
Excellent item!

8 of 8 people found the following review helpful.
An excellent reference!
By Xtal guy
I used this book in my freshman calculus course quite some time ago, but found it very readable and well laid out. Since then I've gone back to grad school and am taking courses in mathematical physics and quantum mechanics. This book has been such an invaluable resource that I just bought another copy to replace the old one (which is totally falling apart!). It has been an essential tool for solving the grueling problem sets that have been assigned to me this semester.
Being that this is an old and out of print edition, I was able to buy it for next to nothing, which makes it even better!
Besides, calculus doesn't change, just the pretty pictures and graphs that get put into the calculus text books. Unless you need a certain book for a particular class, you'll be better off buying the 6th ed. of this book. It's much more affordable and has all the information as a $100 text...just less pictures.

3 of 3 people found the following review helpful.
Used this in college, ordered copy for nephew in college...
By B. Laue
I used this textbook in my Calculus I & II classes, in college, back in 1983-4. I actually studied this textbook, outside of class, and with the study problems, with answers in the back of this book, I learned much of calculus on my own! I loaned it to my math teacher at a vocational school (dropped out of Engineering classes, went to vo-tech to become a Technician, instead -- still loving it!), and the teacher tried to order copies for her future classes! Loaned it to a fellow technician, on the job, years later, who told me he "collects" calculus textbooks -- he wanted a copy for himself, as well. To me, this is a great calculus text, if you have a solid understanding of Algebra. YMMV. Cheers!

See all 9 customer reviews...

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In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

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When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.

• Sales Rank: #57597 in Books
• Published on: 2015-03-17
• Original language: English
• Number of items: 1
• Dimensions: 9.08" h x .94" w x 6.78" l,
• Binding: Hardcover
• 272 pages

From the Back Cover

“From Netflix to Spotify, over the past few years, subscription models have become a powerful and profitable business model in the digital economy. Robbie has written a unique, well-researched and very smart book for anyone interested in building one.”
David Kirchhoff, former CEO, Weight Watchers International and WeightWatchers.com

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“Robbie’s book is packed with innovative ideas for pricing, acquisition, and engagement of customer. I highly recommend this book for any CEO who seeks to disrupt their industry by putting their customers at the center of everything they do.”
Heidi Roizen, Operating Partner, Draper, Fisher, Jurvetson

"Baxter has brought our attention back to the point of any business--deliberately delighting customers so that they only want to return. Wondering how to make your customers, team and investors enthralled all at once? Make irresistible offers. Read The Membership Economy!
Lisa Gansky, entrepreneur and bestselling author of The Mesh

About the Author

Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations.

Most helpful customer reviews

18 of 18 people found the following review helpful.
The Must-Read Business Book of 2015 (and beyond)
By Vera Thomas
I'm the VP Marketing for a tech company, and I think this book is a must read for any exec (tech or non-tech). Here's why.

Whenever someone first buys from a company, they are a new customer. But no business can be sustained on new customers alone. All businesses rely on REPEAT CUSTOMERS. (Duh.) The key to getting more repeat customers is to STOP treating them like customers and START treating them like MEMBERS.

This is the book that can help you (and your entire business) make the transition from being customer-centric to being member-centric. Read this book and learn:

- What the difference is between a membership and a monthly subscription (hint: they're not the same, because "Membership is an attitude, an emotion.")
- How to (re)organize to be member-centric -- "The Membership Economy is more than a marketing strategy. It's about the whole organization being built around the ongoing customer relationship."
- Why ongoing tinkering with membership benefits is absolutely critical
- How to streamline your member acquisition funnel
- What a super user is, and why they're important for other members
- When "free" does and doesn't make sense
- Technology to help your organization to be more member-centric
- And much, much more.

This book is a quick read. It's well written and full of tons of practical advice and real-life case studies. Whether you are VP Marketing in a large company, a sole proprietor of a local business, or the head of a non-profit or association, this book is a must read. This book (and author) is pure marketing genius and is likely to spawn a whole new generation of marketing.

20 of 21 people found the following review helpful.
A Milestone, Codifying an Era
By Seth Kahan
I love Robbie Kellman Baxter's new book. The content is outstanding and exceptionally relevant. Ever wonder why there are multitudes of Silicon Valley start-ups that are using membership and community in their core business models? This book not only explains why, it shows you how. For those of us in the membership economy this book is a milestone, codifying the framework and designating the era in business terms that are easy to understand, grasp, and implement.

I am the founder of AssociationTransformation.com - a community of membership CEOs focused on innovation. Robbie and her book have found enormous resonance within my community, bringing together the leaders of some of America's largest and most esteemed associations to take advantage of the knowledge, experience, expertise and know-how Baxter has captured in this important book.

I will share the book with anyone who wants to understand why membership is contemporary, important, and a business engine for our kind of organization. If the future of business interests you, you must read this book. I will be buying multiple copies to share with my CEOs and their Boards of Directors, partners, and allies. This book gives a solid glimpse of the important trends our future is built on. Thank you, Robbie Kellman Baxter.

11 of 11 people found the following review helpful.
Learn how to build community and a civic sense within your organization
By onlinepersona
In the Introduction, Baxter promises that "I wrote this book for you". She goes on to list the book's benefits to people acting in many different roles, including entrepreneurs, activists and lastly, "individuals who care about connection and belonging". To me, her promise captures the essence of the book. Baxter talks about membership, profit and customer loyalty - and manages to do so within the context of human psychology and how to promote any community's well-being, by taking care of the individuals who comprise it. She seems to have the astonishing and refreshing belief that business can be conducted in such a way as to benefit both business AND its targeted market. Baxter is a business woman who weaves a profoundly ethical sensibility into her research findings.

As a trustee for a university, past-or-present board member of several non-profits including religious organizations and a health services provider, and an involved parent in the local public school system, I gained some great insights into how I might rethink the nature of the relationships between business entities, individuals and targeted consumers.

Anecdotes and a personal tone add humor and ease of reading to the (approximately) 250 well-written pages.

I'm not often a great fan of how-to books. I like this one because the author is a bit of a philosopher and philanthropist, and I love those qualities in a business executive. I am pre-ordering a couple of in-print books to give to some of my fellow board members.

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, by Robbie Kellman Baxter PDF
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For the millions of people who want spirituality without religion, Sam Harris' new book is a guide to meditation as a rational spiritual practice informed by neuroscience and psychology.

From best-selling author, neuroscientist, and "new atheist" Sam Harris, Waking Up is for the increasingly large numbers of people who follow no religion, but who suspect that Jesus, Buddha, Lao Tzu, Rumi, and the other saints and sages of history could not have all been epileptics, schizophrenics, or frauds. Throughout the book, Harris argues that there are important truths to be found in the experiences of such contemplatives - and, therefore, that there is more to understanding reality than science and secular culture generally allow.

Waking Up is part seeker's memoir and part exploration of the scientific underpinnings of spirituality. No other book marries contemplative wisdom and modern science in this way, and no author other than Sam Harris - a scientist, philosopher, and famous sceptic - could write it.

• Sales Rank: #33516 in Audible
• Published on: 2014-10-16
• Released on: 2014-10-16
• Format: Unabridged
• Original language: English
• Running time: 351 minutes

Most helpful customer reviews

517 of 561 people found the following review helpful.
Sam Harris Has Real Guts
By Robert Middleton
This is an important book in many ways. Perhaps most important because Sam Harris has, for the past several years, been a strong and outspoken critic of organized religion of all stripes. And one thing Harris can do better than almost anyone else, is make his case both clearly and powerfully without any added garbage.

If you've watched his many videos on YouTube, you know the man can make an argument and stand his ground without wavering one iota. And the depth of his research is impressive. If Harris kept his message in this same vein, he would stay safe and continue to be accepted as a credible spokesman for the atheist perspective for a long time to come.

But did he do that with this book? Not on your life. Harris, makes a whole different argument here, one that many may not be familiar with (but that is on display on his blog posts). Religion may be bunkum, he asserts, but spirituality (which may be the foundation of many religions), is a truly worthy pursuit.

No doubt that a great many atheists are not going to like this one little bit. After all, atheists can sometimes be as narrow-minded as believers. For many, spirituality is seen as practically equivalent to religion. But in this book he makes a strong case that nothing could be further from the truth. And he doesn't make his arguments in a detached, completely intellectual way. Some might say that Harris has bought the spiritual kool-aid hook, link and sinker.

Harris is a long-time (25+ years) meditator, seeker after wisdom, student of a variety of spiritual practices and disciple of various teachers and gurus in several Eastern traditions. He most closely aligns himself with the school of non-duality or the direct path to awakening. And the stories of his search, his teachers and his realizations, were for me, the most compelling parts of the book.

Two of the funniest parts, having to do with burst pipes and a rat in Kathmandu, demonstrate that he can easily poke fun at himself.

Now, this is going to go far over the heads of a whole lot of people. This is not simple stuff. It's subtle and deep. And for me, the section on consciousness and the brain wasn't easy reading. Some may have a hard time accepting that his spiritual orientation is nothing but another irrational belief system that he has railed against for so long.

So you've got to admit, this guy has guts. First he tears down every organized religion known to man as a bunch of irrational, destructive beliefs that only harm society, and then he takes the position that on the other hand, authentic spirituality is the most worthy pursuit one can possibly engage in.

Many people are going to completely misunderstand Harris. (I can't wait to read more of the Amazon reviews as they are posted.) But he's also going to wake up a whole lot of people to a new perspective that they had never even considered seriously for a nanosecond.

Some of the most highly regarded non-dualist teachers should be celebrating this book as it lends much credence to their teachings. Teachers and authors such as Rupert Spira (check out his YouTube videos), Greg Goode, and others, speak with clarity and authority about the non-dual perspective and are accessible to western seekers.

To say that this book is a watershed moment for spirituality might be hyperbole, but just as Harris made it safer for atheists to come out of the closet, he does the same for those on the path of awakening. I can't wait to see what he writes next!

329 of 357 people found the following review helpful.
Quite possibly the most important book I have ever read.
By Amazon Customer
I grew up in a Christian family and then earned degrees in Philosophy and Neuroscience. As an atheist, I've been mourning the loss of faith for years. Just because you want something to be true, doesn't mean it is. Losing one's faith can definitely leave a hole. This is the book that begins to fill the void and emptiness that I've felt from that loss. Thank you Sam Harris. This book will change lives.

185 of 207 people found the following review helpful.
An important milestone along the road to perfecting a rational understanding of the essence of spirituality.
By Ted R
If anything uncontroversial can be said about Sam Harris, it's that his work never fails to inspire strong and colorful opinions from just about everyone who encounters it. Depending on whom you ask, he may be one of the more brilliant thinkers around, a complete hack, or any of a mind-boggling array of subtle gradations in between. All of these views have arguable merit, and there will be many who go into Waking Up with a panoply of preconceived notions about what they might find here. Much has been made of Harris' long-known affinity for meditation and Eastern spirituality, and his perpetual insistence that even the staunchest, most skillful rationalist neglects these at some considerable peril. Another Harris mainstay, most notably exemplified in The Moral Landscape, is a tendency to sharply challenge the conventional wisdom on where the boundaries of scientific inquiry truly lie, in what may at times strike some readers as a maddeningly quixotic attempt to reverse the long-standing unfashionable status of a rather comprehensive form of positivism. It will not shock anyone familiar with the author that Waking Up brings all of these threads together, and the reader's satisfaction with the result, or lack thereof, will follow somewhat predictably, but it would be a mistake to avoid the book on that basis alone.

For those unfamiliar enough with Sam Harris to make much of the preceding paragraph, this volume can be summarized simply enough: it is a warning that most of us are missing important basic facts about how to live well, presented for the rationalist. It is an attempt to demonstrate that most of us, believer and skeptic alike, have failed to fully integrate a number of demonstrable truths about the mind into our understanding of ourselves; that such an integration constitutes an essential component of our day-to-day psychological hygiene; and that an enormous wealth of credible, relevant, and empirically verifiable information to assist in this project can indeed be found strewn through certain traditional spiritual domains, particularly within Buddhism.

None of this may initially seem particularly revelatory--indeed, in certain quarters, such ideas may now be nearing the point of cliche--and yet, this book is truly important. Historically and still today, wherever rationalists gather to discuss the possible value of introspective disciplines of attention, many pernicious misconceptions abound. It often seems that the nature and potential of these practices are misinterpreted at the most basic levels, owing to an alarming lack of substantial attainment on the part of the academics, researchers, and writers who tend to be responsible for framing all discussions on the subject. Even those who give themselves over to a committed long-term effort to build skill to the point of being able to speak from a position of first-hand experience invariably fail to do much more than scratch the surface, and as a result, the collective understanding in this area always seems somewhat adrift. Scientists and rationalists of all stripes are now willing to pay serious attention to the potential of direct introspective techniques, but lack direction from one of their own regarding just how this might best be approached, and just what one might thereby hope to achieve. What has long been needed is for an intelligible writer to come forward and present a clear rationalist picture of the most profound possibilities of meditation, while also drawing upon a reasonable grasp of the methods and institutional culture of modern science, to thereby offer a more complete picture of how all of this should be integrated, and how we might most fruitfully attempt to evolve the overall state of human knowledge and ability in these areas. Various beloved figures of one stripe or another have tangentially approached this endeavor throughout recent history--Alan Watts comes to mind--but Waking Up may actually be the first book to directly and systematically tackle it, while taking full advantage of the important contextual clues afforded us by modern neuroscience.

Waking Up is, of course, not a perfect work. Those considering a purchase should note that much of the material has been adapted from content already freely available on Sam's blog. Indeed, that is at once among its most noteworthy strengths and weaknesses; Waking Up appears to be the book the author has always most longed to write, having at times been so impatient that he couldn't resist writing much of it on the fly as his career has unfolded year by year. Those who have closely followed Sam Harris should therefore be aware that, of just 200 pages in total, a solid third or more may be well familiar already. When one then additionally considers that the first chapter (which makes up fully one quarter of the book) has been freely published online, there may be a tendency to feel somewhat cheated. In my opinion, such a feeling would be unwarranted, as the remaining chapters nonetheless manage to pack lots of interesting detail not available elsewhere into a deceptively small volume.

The bottom line is that, whatever one's opinion of Harris and his affinity for positivistic reclamations of those areas of intellectual life that have been most carefully cordoned off, and whatever one's disposition toward meditation or introspective spirituality, Waking Up does something important and arguably unprecedented, and is full of information that every thoughtful person should at least consider. Please go into it with as few preconceived notions as possible, and be demanding of yourself. Seriously entertain all of the major points Harris makes here, even if you've found his previous arguments on other topics to be morally or intellectually bankrupt. I find the vast majority of Waking Up to be cogently argued, but even were it not, there are too many truly valuable tidbits of genuine wisdom lurking here for the book to be entirely written off or ignored by even its harshest would-be detractors--and its brevity and relatively low price tag ensure that there's not terribly much to lose in any case. Personally, I have always found value in the great majority of Sam's work, but he has generally been regarded, perhaps rightly, as one prominent voice within a chorus of similar ones. Will history remember this as the book that proved him a truly unique and irreplaceable contributor to the discourse? It may sound like laughable hyperbole or a marketing soundbite, but I honestly suspect the answer may very well be "yes".

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• Build confidence through practice with the types of questions and format found on the CogAT®.
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The result of over 12 years of preparing students to achieve in the high-90%tiles on the CogAT®, Crush the CogAT® Series books are the ONLY CogAT® prep materials developed and proven directly in prep sessions with students.

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Covers all nine sections of the test:

Verbal: Picture Analogies, Sentence Completion, Picture Classification

Quantitative: Number Analogies, Number Puzzles, Number Series

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CogAT® is a registered trademark of Houghton Mifflin Company. The Cognitive Abilities Test (CogAT®) is owned by Houghton Mifflin Company and published by Riverside Publishing, a Houghton Mifflin Company. Neither Houghton Mifflin Company nor Riverside Publishing was involved in the production of, nor endorses, this practice test.

CogAT Level 7, CogAT Level 8, CogAT Level 9 Grade 1, Grade 2, Grade 3

• Sales Rank: #2530962 in Books
• Published on: 2015-01-08
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .26" w x 8.50" l, .61 pounds
• Binding: Paperback
• 112 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Best CogAT Book on the Market!
By J. S.
This book is amazing! The illustrations are beautiful and the questions are so innovative. My son is studying for the CogAT test and we've bought many prep books from many different companies like Smart Cookie and Bright Minds but this book was so much better. Once my son finishes this practice test, we are definitely going to get the other ones from this line!

1 of 1 people found the following review helpful.
Would definately recommend.
By eme of AZ.
did this with my 6 yr. old to get into a gifted class. i sometimes had troubl.e with problems, but we got thru it. he scored 97% , 99%, & 99% respectively. Would definately recommend.

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