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100 MORE Things Every Designer Needs to Know About People (Voices That Matter), by Susan Weinschenk
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Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn’t stopped since the book was written, and new design challenges have emerged.
Weinschenk’s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
- Sales Rank: #210931 in Books
- Published on: 2015-10-08
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .70" w x 6.90" l, .0 pounds
- Binding: Paperback
- 288 pages
Review
“Susan Weinschenk has done it again! This book translates the latest design-related scientific research into easy-to-grasp summaries, and then explains how to apply that knowledge in real-world design projects.”
– Roger Dooley, author of Brainfluence
"Susan Weinschenk has been at the forefront of behavioral design for years and with this book she's added MORE than ever."
– Nir Eyal, author of Hooked: How to Build Habit-Forming Products
“From psychographics and linguistic cues to the counter-intuitive perks of designing for disfluency, Weinschenk’s book is a psychological tour de force that delivers 100 of the most powerful scientific insights every designer needs to know.”
– Nathalie Nahai, Web psychologist and author of Webs of Influence: The Psychology of Online Persuasion
About the Author
Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. Her clients call her “The Brain Lady” because she applies research on brain science to predict and explain what motivates people and how they behave. As the CEO of The Team W, Dr. Weinschenk speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, experiences, and physical spaces to make them engaging, usable, and motivating. Her clients include Medtronic, Walmart, Disney, Amazon, Mayo Clinic, and the European Union Commission. Dr. Weinschenk is also an adjunct faculty member of the University of Wisconsin, and writes two popular blogs: www.blog.theteamw.com and the “Brain Wise: Work better, work smarter” blog for Psychology Today. She is also the author of several books including 100 Things Every Designer Needs To Know About People, 100 Things Every Presenter Needs To Know About People, and How to Get People to Do Stuff. She lives and works in Edgar, Wisconsin.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Okay, not great -- loses steam -- prefer the 1st one
By Avid Reader
The author does a decent but not wonderful follow up to her popular, well written 100 Things book.
You get the sense that she loses steam, especially at the end when the tips perceptibly go from many pages to just half a page.
The insights are still well researched and backed by data.
2 of 2 people found the following review helpful.
A few WOWs here and there
By Scott Magnificent
I haven’t read the first book, but chose to read the follow-up instead.
As with many “xx things about” books, this was not the most enjoyable thing to read. However, it does provide some reinforcement on topics if you’ve already done some research. For example, she mentions System 1 (she calls “truthiness”) and System 2 thinking from the book “Thinking Fast and Slow”. It also comes across a few marketing-related subjects like shopping and storytelling based on cognitive dissonance.
The book does fall of a bit at the last quarter, which gives you the impression that the author is rushing just to reach 100 (there you go, cognitive dissonance!).
1 of 1 people found the following review helpful.
Five Stars
By Social Media Maven
Fabulous book! Very practical for day to day use in marketing. Will be well worn in no time :)
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